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Writer's pictureAnnie Bothma

Powerbar: Better Together and Evolving Mindsets

There is a worldwide change and future thinking of the way forward to produce more sustainable and environmental friendly products. Powerbar is choosing to evolve their thinking to create something new and better for our community, for you and for the environment! You will notice a new logo, the sustainability, combustible wrapping, no palm oils, and some new products when you visit Powerbar's new updated website page.

THE WORLD WE LIVE IN IS CHANGING

And Powerbar is not standing still and just watching it go by. Powerbar is committing to evolve despite the challenges and change the way they think and thrive. The world is in worrying unrest, from climate crisis, social injustice to lack of equal treatment, these are just a few of the many acute hotspots of obstacles we face today as a society and environment.


STEP BY STEP TO REACH A GOAL

Sustainable changes takes time and is not always linear. There will be ups and downs, success and failures along the way. The brand chooses to operate with integrity and transparency in the process of working towards their long-term goals and vision. Powerbar's mission is to combine maximum quality with responsible action.


POWERBAR'S DNA IS STILL THE SAME

The brand will still remain loyal to its values and its customers. It is still the same brand and products you have grown to love - only better!


THE PROMISE

Powerbar promises to support all performers who are willing to push their own personal limits - whether that be in training, competition or everyday life - Powerbar still promises to deliver the same high quality products. All the products are manufactured in their own production locations or selected European partners. The products strives to provide a perfect balance of healthy, local nutrition which allows the Powerbar community to perform to their full physical and mental potential. Powerbar have made the claim of increasingly optimizing their products in a sustainable way.


TIME TO REDEFINE PERFORMANCE

When seeking answers and reacting in a sustainable it is key to have creativity, unity and mental strength. Research has developed, we have more knowledge and are able to make better educated choices for our own health, but also the environment around us. Powerbar is still and will always remain a performance brand - but they are also evolving their mindsets in the sport nutrition space to establish a new understanding of performance.


NEW CHANGES TO REACH THE GOAL

Here are some of the new changes that you will see in the products you buy:


I feel proud, excited and thankful to be supported by a brand like Powerbar that is willing to make changes to keep up with the ever changing world around us. It is cool to be part of a community that has an open-mindset and evolving the way they think to ensure a better more sustainable future not only for me, and the people I care about, but also for the planet and everything in it. I care about what I put into my body, not only because I am a competitive athlete that wants to perform at my best and require enough calories and nutrients to achieve that goal, but also because I care about my health and the world around me. I want products that are free of banded substances, healthy for my body and taste good - Powerbar meets all three these requirements. It is great to now know that I can consume their products with a free conscious, knowing that Powerbar is making an effort to reduce their carbon footprint.

Keep a look out for some new products on the selves and website that will be launching soon. You can use my code ANNIEPB15 to get 15% off your next order!


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